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1 Sheet or One-Sheet
Until the 1980's movie
posters and other associated advertising materials were printed in very
limited quantities. Filmmakers offered different sizes depending on the needs
of the studio or theatres. American theatres actually rented them from the
studios. These promotional materials were not meant to be saved. Most forms
arrived at the theatre from the studio supplier folded. Considered a
disposable form of advertising, after their initial use they were supposed to
be returned to the studio or destroyed.
The most common and
"most collectible" type of American movie poster. Nearly all one sheets
printed before 1985 measure a full 27"x41". Most recent one sheets are
approximately 27"x40" and always in a vertical format. Up until the early
1980's, most (not all) were issued folded with one vertical and three
horizontal creases. Some posters were issued tri-folded, and are still used in
theaters today. The standard U.S. poster is now always issued rolled.
Size: Typically
27" x 41" in size before 1985; 27" x 40" in size after 1985
Type: Printed on paper stock. Pre-1985 posters are usually folded;
post-1985 posters are usually rolled.
Original 1 Sheets
released before the film comes out. Some of the Advance posters have
completely different artwork than the poster accompanying the final
release version.
- DS or Double Sided
1 Sheet
Original 1 Sheet
that has printing on both the front and the back of the poster (printing
on back side is a mirror image of printing on the front side).
Are re-creations of
an original movie poster. Reproductions are usually lower in price and are
brand new and in excellent condition. Please note: 1 Sheet
reproduction posters are generally 27" x 40" in size but these
measurements are not always precise. The exact width of a reproduction
poster ranges from 25.75" to 27", and the exact height varies from 36" to
40". If you are planning on framing a reproduction poster, please check
the exact poster measurements first.
These are special
"3-D" original posters. They are normally 27" x 40" in size and have a
hard plastic cover. When you view the posters from different angles, you
see 2 completely different images in the poster.
Original posters. If
a film is re-released, you will often find different artwork and posters
for each release date. Examples of re-released films are "Gone with the
Wind" and "Star Wars".
Original posters
printed to promote the VHS or DVD release of a movie. Often the artwork on
a video poster differs from the 1 Sheet artwork produced for the
theatrical release.
International
Style Poster:
A poster made in the
U.S. for international use. Often featuring different artwork. Sometimes the
artwork/photos are more risque' and sometimes they feature an alternate
title. Usually lacks a RATING (G, PG, or R) because foreign countries do not
use the U.S. movie ratings system.
Style A, B, C, D:
Studios often issued many different styles of one sheets for the same movie.
They still do. To differentiate them they were often marked as "Style A" or
"Style B" etc. Bus Stop/Shelter:
A vertical format American movie or advertisement poster usually measuring
45"x70", and designed for display in glass-enclosed corner bus stop
shelters. These posters normally feature very colourful, eye-catching and
different artwork and are printed on a coated card stock or vinyl like
paper. Many are double-sided, and come in a series, and are made for outside
display. Movie studios frequently use them for major productions. They are
very large making them very hard to handle and display, although they are
popular with some collectors. Still used today, they are usually shipped
rolled.
30x40:
Extremely rare when compared to an one sheet. A vertical format American
movie poster measuring 30" x 40" printed on a very heavy card stock
material. Most 30" x 40" posters feature the same artwork as the one sheet
and are issued rolled to the theatre exchanges. The National Screen Service
number is normally found on the side of the poster, as opposed to the lower
bottom as is the case with the one-sheets. These posters are difficult to find
in near mint condition because the card stock can crease easily.
40x60:
Extremely rare when compared to an one sheet. A vertical format American
movie poster measuring 40"x 60" printed on a heavy card stock material. Most
40"x60" posters feature the same artwork as the one sheet and were
issued rolled. They are primarily offered for major motion pictures only and
are displayed both inside and outside of the theatres. A 40 x 60 poster
display would cost the theatre up to 20 times as much as an one sheet to
rent. Only a few hundred of these are printed, and it is only printed once.
Unlike the one sheet which are printed in quantities of 10,000 and up. The
NSS number is normally found on the side of the poster, as opposed to the
lower bottom as is the case with the one-sheets. These posters are very
difficult to find in Near Mint condition because the card stock can crease
easily.
Half-Sheet
Size: 28" x 22"
Type: Original items; printed on card stock, usually not folded
Insert
Size: 14" x 36"
Type: Original items; printed on card stock, usually not folded
Lobby Card
Size: 11" x 14"
(standard), 8" x 10" (mini), 14" x 17" (jumbo)
Type:
Original items, printed in color on heavy card stock. Lobby cards can be
priced by the set or individually.
Window Card
Size: 14" x 22"
(standard), 10" x 18" (mini), 22" x 28" (jumbo)
Type:
Original items, heavy card stock, usually not folded
Re-Creation Posters
Sizes: 27" x 41" (1 Sheet), 41" x 81" (3 Sheet)
Type: Limited-edition lithographs, created in the same method as the original
classic posters. Superb artworks of brilliant color, rich texture, subtle
nuance, and crisp, clear lines on these posters.
Still Photos
Size: 8" x 10"
Type: Color, or Black and White. 8" x 10" refers to the physical size of
the item - the image size may not take up the entire available space on the
photograph.
Movie Poster Print and TV Poster Prints
Size: 11" x 14",
or 11" x 17" (exact size is always stated in the product description)
Type: Reproductions, printed on glossy heavy card stock paper.
Movie Poster Print and TV Poster Prints
Size:
approximately 27" x 40" (if the poster size differs significantly, it will be
stated so in the item description)
Type: Reproductions, printed on satin finish paper.
Canvas Masterprints
Size: 11" x 17"
Type: Reproductions, printed on canvas.
Canvas Poster Prints
Size: 27" x 40"
Type: Reproductions, printed on canvas.
Trailer
Trailers are 35mm movie
previews, typically 2 to 3 minutes in length, depicting scenes of coming
attractions.
Press Book
Press books were first
used in the 1910s, and are still widely used today. They are part of the press
kit, and contain information a studio chooses to release about a particular
film. These are original items.
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