Audrey Tautou’s poster for her new film has been banned in her home country. The poster for the biopic “Coco Avant Chanel,” which features the French actress holding a cigarette, has been deemed “unhealthy and inappropriate.”
The posters show Tautou as the legendary fashion designer, who was known for her penchant in smoking 50 sticks a day, clad in silk pajamas with a cigarette smoking in one hand.
Paris’ bus and train advertising authority Metrobus prohibits the display of the picture in order to abide by the country’s laws prohibiting the depiction of smoking in advertising.
And although it is rare to find a Chanel photograph without her holding a cigarette, Metrobus said that law comes before historical accuracy.
A spokesman told U.K.’s Telegraph, “Cigarettes are banned on our entire transport system, and there is no reason why we should be giving them free advertising through this film poster.”
Warner France has replaced the offending image with an alternative poster that shows the actress with a male co-star.
A rep for the film studio told the paper, “For us, the real poster is where Coco Chanel is smoking in a natural pose that translates her strong personality and her modesty.”
“Coco Avant Chanel” opened in the country this week to critical acclaim. It features Chanel in her younger days before she reached fame. She died in 1971, aged 87.
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