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Avatar: The Cameron effect to break box office and award records again

Avatar Poster 1

Ten years in the making, the mammoth undertaking film “Avatar,” salutes James Cameron’s return to the director’s chair since he captained the highest grossing film of all time and won eleven Oscars® including Best Picture for 1997’s “Titanic.” With his new worldwide release of Avatar in December 18th 2009, speculations arise about breaking box office records and awards again. For Cameron fans, this means “Avatar” will open in the same weekend as his last 1997 mega hit film, almost 12 years to the day since the director’s “Titanic” set sail. With the $195 million budget behind making Avatar, the film poses to awe audiences with breath taking visuals and will also be taking advantage of being released unto 4,000 plus 3-D-ready screens in the U.S. So bring your 3-D spectacles and get in line.

Avatar Day

There’s even a day named after the movie, called “Avatar Day.” It was the day that James allowed audiences to screen 16 minutes of the film in select theaters across the US on August 21st 2009 for free. One of those theaters included our very own, Regal Mall of Georgia I-Max cinema at 6:30 pm on the same day. The screening featured a brief introduction of the film by the director and brief scenes from the film that explains the story arc, all displayed in 3-D glory. If you’ve missed the screening you can catch up with it scene by scene from Atlanta movie examiner’s account of it, by clicking here.

Avatar Official Trailer

Film Synopsis

James Cameroon’s “Avatar” meaning “second life,” features an eco-parable of an ex-Marine’s mind genetically merged through a mental connection with the artificial creation of an alien body replica of the Na’vi. The result, through a program called “Avatar,” created a second life being who must survive his journey to come full circle and lead his indigenous people through an able epic battle between two worlds.

Avatar Cast Interview:

Considering that James has created yet another film that breaks the bounds of photo-realistic 3D imaging technology, there would be no surprise when box office sales reflect the coined “Cameron effect” within the mix. Beyond his ground breaking “Titanic,” the “Cameron effect” to films was coined originally from his visual representation of stories like “The Abyss,” Terminator parts 1+2,” and “Aliens.” Simply put, the director knows exactly what he wants and has a clear understanding of how to tell a story through the camera in a way that puts all audiences in awe. How does he do it? Here’s how.

The Cameron effect:

Jaw dropping environments: The manner in which Cameron stimulates audiences, is by creating a story all its own in a world outside the norm. Within the film “Avatar,” the alien world rich with imaginative vistas, creatures and characters, supplement that formula as an escape outside our own world.

A Creative Story: Using a good story as the forefront of what moves every other element of filmmaking along to provoke interest. Without a good story, the only thing left is the disappointing hype of bells and whistles much like Ang Lee’s film “Hulk.”Film Technology: In order to give audiences something they have never seen, James christens leading technology into the fold for creating new intuitive CGI. WETA Digital, best known for its work in “King Kong,” and “The Lord of the Rings Trilogy,” aided the birth to life transformation for “Avatar.”

A Good Support System: In lots of cases, insufficient support can actually compromise a director’s vision. While James has a reputation of being a strict director, his previous final products spoke for themselves in a manner that allows him to find ample support financially and technically. For James, finding good support systems is not an issue. Everyone wants to be involved in a Cameron project.

The 52-year-old director, James Cameron, explains in his interviews below that he had conceived the project 10 years ago but had been waiting for technological advancements that will enable him to bring his vision to the big screen.

Release Date: December 18, 2009 (conventional 3D theaters and IMAX 3D
Studio: 20th Century Fox
Director: James Cameron
Screenwriter: James Cameron
Starring: Sam Worthington, Zoe Saldana, Sigourney Weaver, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Peter Mensah, Laz Alonso, Wes Studi, Stephen Lang, Matt Gerald
Genre: Action, Adventure, Sci-Fi
Official Website:

Original article by Antonio Gilbert of Atlanta Movie Examiner.

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