Sacha Baron Cohen (Borat) is back and this time, he is playing a fictional gay Austrian fashion reporter, named Brüno. Brüno (also written as Bruno) is the only film opening in wide-release this weekend.
In 2006, two-time BAFTA-winning performer SACHA BARON COHEN brought Kazakh journalist Borat Sagdiyev to the big screen in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. Exposing shocking hypocrisies of Western culture, Baron Cohen, director LARRY CHARLES and their crew used guerrilla-style filmmaking to create a worldwide comedy event that took audiences and critics by storm. The film led to Baron Cohen’s win of a Golden Globe for Best Performance by an Actor in a Motion Picture—Musical or Comedy and shared Oscar® nomination for Best Writing, Adapted Screenplay. By allowing audiences to laugh and cringe at ridiculous prejudices, the team engineered a breakout hit that earned more than $260 million at the global box-office and set a new standard of risky provocation.
They were just getting started.
Now, the creator, star, writer and producer of Borat and Da Ali G Show has created the gutsiest, craziest and most dangerous comedy to be released in mainstream theaters. In Brüno, Baron Cohen introduces moviegoers to the next character from his award-winning series: a gay fashionista who is the host of the top-rated late night fashion show in any German-speaking country…apart from Germany.
Brüno’s mission? To become the biggest Austrian celebrity since Hitler. His strategy? To crisscross the globe in the hopes of finding fame and love.